Recently, a viral Twitter conversation asked participants born before 1990 about their first online purchase. I’m really not sure—was it a book from the early days of Amazon? Some long-forgotten kitchen gadget? I know I was long out of college, but this was still when “e-commerce” was something distinct from just buying stuff. Even though it quickly became apparent that online shopping was secure, quick, and soon to be inevitable, it took awhile for people’s habits and risk tolerance to catch up with the technology.

State lawyer regulatory authorities are similar—at any given time, the Rules of Professional Conduct reflect the state of the world from years ago. (Don’t believe me? Take a look at the advertising rules and tell me they reflect how people do business in 2022.) It takes time for the rules to catch up.